Giving families a way to roll with it

They say travel is about the journey, not just the destination. But long lines, too many bags, overstimulated kids, and flight connections 20 gates apart can make you wonder — who said that? And did they have children? Roll Rider puts the fun in functional. Part scooter, part carry-on, Roll Rider makes it easy for kids to manage their own stuff and have a good time doing it. Because when kids can roll with it, the whole family can enjoy the ride.

With Roll Rider, it's not a journey. It's an adventure.

Our Founders

Jenny Fleiss
Co-founder, Rent the Runway, Jetblack
Mom of three

As an entrepreneur, early-stage investor, board member, and mom — Jenny is big on efficiency. In her work or at home, she always looks for ways to improve the everyday and make it more fun. But, in this case, a family trip to Italy got things rolling. Searching for the right kids’ suitcase, she found scooter luggage but was disappointed with the options. Everything seemed like more of a hassle than a help. So, she and her kids built their own. Yes, you read that right.

Jenny, Daniella, Jake, and Julia took on a new adventure, creating Roll Rider — the built-for-speed, travel-focused, kid-designed and tested scooter luggage. For Jenny, there’s no better product than one that makes you feel something. They built Roll Rider to turn every part of family travel, even the un-fun things, into an adventure.

Travel favorite: Peru
Roll Rider favorite: The silly smile it gives anyone who takes it for a whirl

Jenny Fleiss standing and smiling with her three kids and a pink and a green Roll Rider scooter suitcase in a gray room.
 Illustrated headshot of a pre-teen girl with light skin and long light brown hair wearing a cream shirt.

Daniella Fleiss

Daniella serves as Chief Marketing Officer. A budding entrepreneur, Daniella founded businesses from lemonade stands to a face mask company. Her empathy, social media skills, and business savvy make Daniella a driving force for Roll Rider.

Travel favorite: Costa Rica

Roll Rider favorite:
The tablet sleeve and case

 Illustrated headshot of a boy with light skin and short brown hair wearing a gray shirt, blue cap, and a backpack.

Jake Fleiss

Jake serves as Chief Experience Officer. Jake is all about chasing joy and good times. He relentlessly tested dozens of products to develop the best blend of safe, cool, and fun. His energy and thirst for adventure are Roll Rider personified.

Travel favorite: Aspen

Roll Rider favorite:
The light-up wheels

Illustrated headshot of a young girl with light skin and light brown hair wearing a teal beret and an orange shirt.

Julia Fleiss

Julia serves as Chief Creative Officer, leveraging her experience in outfit styling, photo posing, and accessorizing. Her independence and desire to pack for and plan trips inspired Roll Rider, and her passion for expression brings it all to life. 

Travel favorite: Paris

Roll Ride favorite:
Makes heads turn

Two young boys posing casually with Roll Rider green and black scooter suitcases in a gray room.

Our Stuff

We only use quality, kid-friendly materials that hold up to a travel lifestyle and our high standards. And with a simple but standout design, Roll Rider is a classic your kids won’t outgrow.